Calm. Kind. Curious.

A children's media company, built by a parent.

Made by a parent. Ad-free, calm media for kids 0–5 — stories, songs, books, and play.

Explore the family Get LUMI Weekly

Free. No ads. The parent is the only account.

Drag your cursor. Scroll into the dusk.

Why LUMI

Kids' media got loud, and greedy. We're building the calm.

Three things every kids' platform does. We refuse all three.

Zero data on children

No tracking. No profiling. No ad-targeting of kids — ever. The parent is the only account; the child is who it's for. Children's data is a separate category, ethically and legally, and we treat it that way. This isn't a setting we toggle. It's the company we are.

Read our data policy →

Made by a parent

One dad. One voice. A real toddler named Mira and a real poodle named Luna asleep at his feet. LUMI isn't an algorithm guessing what your child might watch next — it's one parent making the calm, kind things he wanted for his own daughter, and trusting yours will recognise them too.

Calm by design

Acoustic music. Soft voices. Real silence between the words. Toddlers don't yet have the brakes for fast-cut media — the part of the brain that says slow down, look away doesn't fully arrive until school age. Calm isn't an aesthetic choice. It's the only honest pace.

The family

For every part of your child's day.

One calm universe of characters, across every format a family actually uses — from the morning rush to the last story before sleep.

Morning Play Story time Bedtime Every week

Live

Tovi

A new Montessori-style activity every morning for kids 0–5, using what's already in your kitchen, closet, or yard. A small, calm thing to do with your child — tied to where they are right now developmentally.

A new activity every morning since launch.

Open Tovi

Soon

LUMI Stories

Five-minute audio stories with Milo, Luna and friends. Each one names one small feeling — brave, shy, big, sad — and ends with a breath, not a cliffhanger.

In production.

Arriving soon

Soon

LUMI Music

Warm acoustic nursery rhymes and original routine songs — for waking up, tidying up, and winding down. Songs as transitions, not entertainment.

In production.

Arriving soon

Soon

LUMI Books

Global Heroes — illustrated picture-book biographies of real people from every corner of the world. One life per book, told in language a four-year-old can hold.

Cover concepts in development. First reveal in LUMI Weekly.

Arriving soon

Soon

LUMI Weekly

A Sunday email for grown-ups. One story to listen to, one song to play, one small thing to try with your child. Read in the time it takes a kettle to boil.

Free. One Sunday email. No ads to your child, ever.

Get the first issue

Later

LUMI Box

A monthly box of printed stories, sticker sheets and screen-free activities — the LUMI world in your child's hands, with the speaker off. The slowest thing we'll make. Worth waiting for.

Arriving later

The LUMI universe

One cast of friends, everywhere your child meets them.

The same gentle characters thread through every story, song and book — familiar faces a child grows up alongside. Milo, Luna, Pip and Nani — written one bedtime at a time.

Luna

the calm one

Gentle, observant, never rushed. Named after the family's real toy poodle. Leads every wind-down — slow breath, ears soft, eyes settling — the cue your child learns to match alongside her.

For the wind-down before sleep.

Milo

the explorer

Curious, brave, a little impulsive. Does a small "Wonder Wiggle" whenever he finds something new — a way of saying yes to the world before deciding what to do with it.

For the moment before a new room, new food, new face.

Pip

the friend

A small bird with a big ear. Always the first to notice how someone else is feeling, and the first to ask. The one who quietly teaches the words for what your child can't quite name yet.

For the cry that isn't about the scraped knee.

Nani

the gentle one

Patient, slow-moving, never in a hurry. The big, soft presence who makes bedtime feel safe. When the day gets too big, Nani is the friend who sits down beside it.

For the long bedtime when nothing's working.

How one parent makes this much

One story becomes a whole day.

AI is the studio, not a shortcut. The words, the ear, the editing, the no's, are mine. The machine helps me make the same story land in six places a family already lives.

Toddlers learn through repetition. A child asks for the same story forty times not because they forgot — that's how it settles in. The flywheel makes that repetition possible without exhausting the parent or the kid.

One bedtime story is written and recorded, with a parent's ear for what calms a child and what doesn't.

It becomes a podcast episode, an illustrated video, and a song — the same story, three ways a family already listens.

Then a printable, a page in a picture book, and a quiet note in the Sunday newsletter.

Every piece is owned outright — a calm catalog that compounds, slowly, on purpose, for as long as we make it.

One parent. Near-zero marginal cost. A catalog that compounds.

Adopted June 2026

The promise we won't break

Your child is never the product.

Every other kids' platform makes money from attention and data. We refuse to. It's the hardest promise we make — and the whole reason to trust us.

Zero data on children

No tracking. No profiling. No ad-targeting of kids. Nothing about your child is collected, stored, or sold. Ever. A 3-year-old's sense of self is still being built — the youngest people on the internet should not be its product, and on LUMI they aren't.

The parent is the account

You hold the account. Your child is the beneficiary, not the user being measured. That distinction sounds small. It's the entire difference between a kids' product made for kids and one made for the data they generate.

No ads to kids

Children's experiences are ad-free. Full stop. If LUMI ever takes a sponsor, it's a brief, clearly-labelled note to grown-ups only — never to your child, never inside a story, never disguised as one.

If we ever break this promise, the change comes with our resignation.

Our story

"I started LUMI for my daughter, Mira. Everything made for her age felt like a sugar rush — so I started making the calm, kind things I wished existed."

I'm Nameet. A dad in Dubai. A few months ago, Mira couldn't settle — and everything made for her age felt loud, fast, or quietly trying to sell us something. So I started telling her slow stories instead. About a curious mongoose called Milo, and a calm cream-coloured poodle called Luna.

Luna's real. She's asleep on the sofa right now.

LUMI is that, made bigger. AI is my studio — the words, the ear, the picking-what-stays are mine. The point isn't a media empire that shouts the loudest. It's a small, trustworthy company that helps one parent create one calm moment with their child tonight, and then helps them do it again tomorrow. It's not the big moments that matter, it's the small ones repeated.

Created by a parent, for his daughter… and for you.

— Nameet

Where LUMI is today

Live, and growing — calmly.

We build in public, one trustworthy thing at a time. No vapourware. No over-promising.

Now

Tovi is live. The daily Montessori activity app, in parents' hands today at trytovi.com ↗.

LUMI Stories & Music — in production. The first podcast episodes and original songs, built around Milo and Luna.

Then

LUMI Books & Weekly — the Global Heroes picture-book series, and the Sunday newsletter for parents. Weekly comes first.

Later

LUMI Box — the monthly screen-free box. The slowest thing we'll make. Worth waiting for.

We build in public. No calendar dates we can't keep. Until then, the closest thing to a chapter-by-chapter is the Sunday note.

Stay close

A gentle note, every Sunday.

One story, one song, and one thing to try at home with your little one. No noise, no ads, easy to leave whenever.

One small invitation a week — language, sensory, regulation, social, or outdoor. Read in the time it takes a kettle to boil.

Free. No spam. Easy to leave.

For grown-ups only. We never collect anything about your child.

Partners and press — say hello.